Last Updated: August 30th, 2025
At True Affinity Care, we are committed to protecting your personal information. We understand the trust you place in us when sharing your details, and we take privacy seriously. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website or engage with our caregiving services.
We adhere to the Personal Information Protection and Electronic Documents Act (PIPEDA), the Digital Charter Implementation Act, and any applicable provincial privacy regulations to ensure your information is handled with care and respect.
1. Information We Collect
We collect personal information that is necessary for the delivery of our caregiving services and to maintain a strong relationship with our clients. The information we collect includes:
- Personal Identification Information: This includes your name, phone number, email address, and home address—details you provide when you contact us or book a caregiving service.
- Care Requirements: Information related to your caregiving needs, such as daily activities, preferences, and any other information necessary to ensure we provide appropriate care.
- Payment Information: If you pay for services through our website, we collect payment information, which is processed securely via trusted third-party providers.
- Website Usage Information: We may collect non-personal data on how you interact with our website (e.g., IP address, browser type, and pages visited), which helps us improve your user experience.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- Providing Caregiving Services: To assess your needs and offer personalized caregiving services, such as helping with daily tasks, companionship, and other non-medical support.
- Processing Payments: To process payments for the caregiving services we provide.
- Communication: To respond to your inquiries, provide support, and keep you informed about your caregiving services.
- Marketing: With your permission, we may send you newsletters, updates, or promotional offers. You can unsubscribe at any time.
- Improving Our Services: We continually evaluate and improve our website and services to enhance your experience.
3. Your Consent and Privacy by Design
We respect your right to control your personal information. When you engage with us, we will:
- Obtain Explicit Consent: Before we collect or use your personal information, we will ask for your clear consent. This applies to all personal data, whether it’s related to caregiving preferences, payment details, or any other personal information.
- Limit Data Collection: We only collect the information necessary to provide you with high-quality caregiving services and improve your experience. We do not collect any sensitive health-related data.
- Privacy by Design: We integrate privacy into all aspects of our business operations, ensuring that your personal information is securely stored, protected, and only used for its intended purpose.
4. How We Protect Your Information
We implement robust security measures to safeguard your personal information:
- Data Encryption: All sensitive data (such as payment information) is transmitted using secure encryption protocols.
- Access Control: We limit access to your personal information to only those employees or contractors who need it to provide you with care services.
- Regular Security Audits: We regularly review and update our security practices to ensure we are meeting the highest standards.
While we take every reasonable precaution, please note that no method of data transmission or storage is completely secure. We encourage you to take precautions, such as using strong passwords, to protect your own information.
5. Sharing Your Information
We value your privacy and will not sell, trade, or rent your personal information. However, there are certain circumstances in which we may share your information:
- Service Providers: We may share your information with trusted third-party vendors who assist us in providing caregiving services, processing payments, or maintaining our website. These partners are bound by strict confidentiality agreements.
- Legal Requirements: We may disclose your personal information if required to do so by law or in response to legal processes (e.g., court orders, subpoenas).
- Business Transfers: In the unlikely event of a merger, acquisition, or sale of our business, your personal information may be transferred as part of the transaction. We will notify you of any such transfer.
6. Your Rights and Choices
You have control over your personal information and the following rights:
- Access: You have the right to request a copy of the personal information we hold about you.
- Correction: If any of your information is incorrect, you can request updates or corrections.
- Withdrawal of Consent: You may withdraw your consent at any time, although this may impact our ability to provide certain services.
- Deletion: If you no longer require our services, you can request the deletion of your personal information, subject to any legal obligations we may have to retain it.
To exercise these rights, please contact us at the information provided below.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. These technologies help us track website traffic, analyze trends, and personalize content. You can manage your cookie preferences through your browser settings, although disabling cookies may affect your ability to access some features of our website.
8. Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.
9. Children’s Privacy
Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that we have collected such information, please contact us immediately so we can take appropriate action.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the “Last Updated” date at the top. We encourage you to review this policy periodically to stay informed about how we are protecting your personal information.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us:
True Affinity Care
2101 Islington Avenue Toronto, M9P3R2 Ontario Canada.
Email: info @trueaffinitycare.com